The board of directors of the Israeli Professional Football Leagues unanimously approved a new 3-year title sponsorship agreement to be entered into with the Tel Aviv Stock Exchange (TASE) following the endorsement of the agreement by TASE’s board of directors. Under the new agreement, Israel’s football Premier league will be named – “TASE League” for the coming three seasons.
The collaboration is expected to provide TASE with broad exposure during the Premier league matches including stadium signage, branding, match-opening ceremonies, dedicated digital content, and more.
The sponsorship will provide over NIS 12 million for the coming three seasons, starting from the upcoming 2019-2020 season.
Chairman of the IPFL, Erez Halfon, commented: “We are proud that TASE, Israel’s leading financial institution, has chosen the Israeli football premier league as its strategic partner. This strategic partnership not only will contribute greatly to the league’s image but will also include financial education program for players that will prepare them for their retirement from football. We would like to thank Ittai Ben Zeev, CEO of TASE and to the members of TASE’s board for their vote of confidence in Israel’s football”.
“In addition, I would like to thank Gadi BenUliel, CEO of Japanika, for the sponsorship agreement that has just ended and to wish them success going forward.”
CEO of the Tel-Aviv Stock Exchange, Ittai Ben Zeev, said: “Over the past year we have been woking hard to connect TASE with the general public in order to increase the engagement and participation in the success of the Israeli economy through the capital market. This strategic collaboration with the IPFL is an excellent and unique opportunity for us to join forces with a strong and popular brand that benefits from broad exposure, as well as reach out to new audiences, men, women, of all ages and families from all over the country. We are very pleased with this exciting partnership, which in addition to advancing TASE’s status, will reinforce the positioning of Israel sports in general and football in particular”.